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Seeing as today marks International Coffee Day, we feel there's no better way to celebrate than by offering coffee lovers this dream Vital Coffee Bundle. Boasting fan-favorite Collagen Peptides Stick Packs and Vital Coffee – which is globally sourced and expertly roasted in Chicago – our limited-edition bundle ensures a peppy start to your morning.**

And when it comes to brewing the perfect cup of coffee, Vital Proteins’ Master Coffee Roaster, Paul Swanson, has the best tips and tricks to take your morning joe to the next level. Keep reading for his best practices and where you definitely shouldn’t be storing your coffee beans. 

Quick Chat with Master Coffee Roaster Paul Swanson

how to make the perfect cup of coffee

Lively: What are a few mistakes you've noticed people make when preparing a cup of coffee? 

Paul Swanson: Storing coffee in the refrigerator. Don't do it! The coffee will absorb moisture and odors that will ruin the flavor.

L: Any unexpected tricks/tips people should be taking into account? 

PS: I believe that lighter roasts are refreshing and energizing, and darker roasts are relaxing and comforting. So, try drinking light or medium roast coffee in the morning to kickstart your day. 

L: What makes a great cup of coffee in your opinion?

PS: A great cup of coffee is the one you like best. Add creamer if you like it, drink it iced or sprinkle cinnamon on it. There are best practices for brewing coffee, but there’s no wrong way to drink it. 

Paul’s Best Brewing Practices

  • Grind your coffee beans right before you need them.
  • Grind only what you need.
  • Use filtered water.
  • Use a brewer that heats water to around 200ºF
  • Weigh your coffee and use 55g of coffee for every liter of water.

Shop our Vital Coffee Bundle today!

**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.