Who We Are and How We Started: The Vital Proteins Story

Who We Are

Vital Proteins® is here to help make the most of every moment, every day. Because we know that feeling our best, looking our best and performing our best starts from within. Wellness is a journey and we’re here to support you every step of the way.

The leader in collagen

At Vital Proteins, our mission is to empower everyone to live a full, vibrant life.

Best collagen powders of 2025

We’re thrilled for our Collagen Peptides to be featured in Forbes as one of the BEST collagen powders of 2025, receiving a 5-star review from the Forbes Health panel of accredited nutrition experts!

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B is the beginning

We’re proud to be a Certified B Corporation™, a measure of our environmental and social impact. It's a high standard. And an honor. But while we're proud, we are not satisfied. It's a journey towards continuous improvement.

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Here’s the scoop, there isn’t one

To use a little less plastic, we’re removing the scoops from our products. Just one of the ways we’re working toward a more responsible future.

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The Vital Proteins Founder & Story

Vital Proteins was founded in 2013 to help others live fuller lives. Our founder, Kurt Seidensticker, was an avid runner and had been experiencing knee pain that set back his training. His search for a solution led him to start incorporating ingestible collagen into his diet as a source of amino acids for protein synthesis.

Our founder’s passion for health and fitness, and his ambition to help others better their lives through integrated health solutions became our mission: to empower everyone to live a full and vibrant life.

We're here to help make the most out of every single day

We help people feel better and live fuller lives by providing premium collagen-based products that seamlessly fit into people’s lives to help them look, feel and move their best.

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Join our team

Our associates and customers are all members of the Vital Family and we are committed to providing and building a safe, diverse and inclusive community. We value the entrepreneurial spirit, celebrating progress over perfection, building the communities around us, and fostering growth in both our business and our employees.

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