Welcome to #VitalVersity, where our in-house wellness experts break down the latest health trends, new Vital Proteins® and Vital Performance™ products & more.
Meet the MVP of your daily routine: Vital Performance™ Protein Bars, a deliciously snackable, low-lactose bar complete with 20g of protein (including 10g of collagen). We enlisted one our in-house functional nutrition expert, Olivia Peláez, MS, to answer your most pressing questions about our newest launch, its ingredients & why it's such a game changer in the protein bar space. Keep reading to learn more.
Lively: Our Vital Performance™ Protein Bars are here! What makes you excited about this launch?
Olivia Peláez: Vital Performance™ Protein Bars are exactly what I’ve been waiting for — finally, a protein bar that actually tastes good! These low-lactose bars offer 20g of protein and 2-3g of sugar per serving. Plus, they’re gluten free and have no artificial flavors or colors. They come in 3 delicious flavors: Vanilla Coconut, Salty Peanut and Chocolate Almond.
L: Can you give us a breakdown?
OP: These low-lactose Protein Bars combine grass-fed, pasture-raised bovine collagen with a blend of milk protein isolate, whey protein isolate and whey protein concentrate to deliver 20g of protein per bar. Their clean label formulation makes them a perfect go-to snack to fuel up anytime of day.
L: How are these Protein Bars different from the others in our lineup?
OP: This bar is different from our Collagen Bars™ in that it offers more protein per bar from a combination of collagen and whey protein concentrate, and easy-to-digest milk protein isolate.
L: Can you take this product with others?
OP: Absolutely! These bars can conveniently be added to your daily routine. If you're interested in how these bars can help you reach your personalized daily collagen intake recommendation, check out our Collagen Calculator™. Using information like your age, sex and protein diet, our proprietary on-site equation helps to determine your recommended daily collagen intake. This Collagen Calculator™ is meant for educational purposes only, and does not constitute medical advice or act as a substitute for seeking such advice from a qualified health professional. It's been designed around our products, and can't make any assumptions, or recommendations, about other companies’ products.
L: How do you see yourself incorporating these Protein Bars?
OP: My collagen routine starts first thing in the morning when I add Vital Proteins Vitality® Immune Booster** in Grape Citrus or Watermelon Berry to a glass of water to start my day. I love knowing that I’m giving my immune system some love with clinically proven ingredients like Wellmune®* and Immuno-LP20. After I work out, I have breakfast and stir in Vital Proteins Collagen Creamer® in Coconut to my coffee before starting work for the day. After having a hearty salad for lunch, I typically find myself craving something sweet in the afternoon, so I definitely reach for our Vital Performance™ Protein Bars, which are low lactose and boast 2-3g of sugar per serving. It tastes like a candy bar you shouldn't feel guilty about snacking on, in my opinion.
*a registered trademark of Kerry Group