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A Crash Course On The Vital Difference

Welcome to #VitalVersity, where our in-house wellness experts break down the latest health trends, new Vital Proteins® products & more. 



You may be asking yourself, “With so many collagen products out there, why should I choose Vital Proteins®?” It all comes down to our differentiator aka The Vital Difference, which is made up of three key pillars – Transparency, Quality and Clean Labels – that are at the center of everything we do. Let’s dive into each one, shall we? 


We mean it when we say we’re committed to transparency. We believe you deserve to know and understand where and how our products are made, which is why we break down the origin of our grass-fed, pasture-raised collagen in this video. In addition, we also created a “How It’s Made” video that illustrates the whole process, from bovine hide to hydrolyzed collagen powder.

For us, transparency is synonymous with trust. It’s what fuels our commitment to ensuring you have all the information needed to confidently jumpstart your collagen journey with Vital Proteins.


Since launching in 2013, we’ve provided our Vital Fam with premium collagen products made with high-quality ingredients. That could mean grass-fed, pasture-raised bovine collagen sourced from Brazil for our Original Collagen Peptides or wild-caught, non-GMO white fish for our Marine Collagen.

Clean Labels

In addition to Transparency and Quality, we pride ourselves in having Clean Labels. Our intention is simple: Create products that boast easy-to-pronounce ingredients you’ll feel good about consuming – whether that's our Original Collagen Peptides or Marine Collagen (the latter contains one simple ingredient, as mentioned above), or our Blueberry Moon Milk Collagen Latte™ supplement. Not only that, but all of the products in our lineup are also free of artificial flavors, colors, sweeteners and preservatives. Not only do we want you to feel comfortable identifying the ingredients listed on our labels, but we also want you to understand why we chose them. That's why we dedicated a page on to our standout functional ingredients. Take a peek whenever you're in the mood to learn something new – wellness is in session!

The next time you're looking to stock up on collagen, keep this important note in mind: The Vital Difference is what sets Vital Proteins apart from the rest of the competition. Ready to live a fuller, more vibrant life? Boost your daily routine with one or two (or three!) of our products by checking out  our Best Sellers page.  

Looking for more Collagen 101? Check out this ultimate guide on our Lively Blog!

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