We’re committed to sourcing high-quality in line with our responsible sourcing standards. We continue to work toward the achievement of positive change in our supply chain. That’s why we’re spearheading a collaboration with our direct suppliers to ensure their business practices are aligned with that goal.

Cattle are not raised for collagen purposes. Rather, our suppliers play a key role in collecting animal byproducts, like skins and hides, and repurposing them into many valuable products,  including collagen peptides. Instead of having this ingredient be discarded, we proudly use it across our product portfolio for its supplementation benefits.

As an important initial step to reduce our plastic footprint, we aim to be 100% scoopless by the end of 2024. For context, this small action will remove more than 25 million plastic scoops out of circulation this year alone amounting to 250K+ pounds annually. And this is just the start; our team is actively working to further reduce plastic usage in our packaging, operations, office environment, and more.

Our manufacturing facility is both NSF and SQF Certified ensuring we meet Global Food Safety Initiative (GFSI) standards. All of our canisters, capsules bottles, and stick pack film are BPA/BPS free.

As a leading brand in the wellness space, we're committed to creating premium products that people can trust. Each formulation is consciously developed to be efficacious, easy to use, and enjoyable to consume. We a) prioritize sourcing high- quality, purpose-driven ingredients, b) pursue social, environmental and dietary certifications and c) maintain extensive quality processes and procedures at our manufacturing facilities. And if these business practices aren’t trustworthy enough, check out the thousands of unbiased testimonials from real people listed on our digital retailer partners.

At Vital Proteins, “grass-fed + pasture-raised” refers to cattle that have been raised predominately on outdoor pastures with access to fresh grass, air, and water. At times, farmers may determine the need to move cattle inside. For example, inclement weather, drought, and danger can compromise the animals’ welfare, and cattle may be fed indoors as a result. Because their diet may diversify while indoors, we cannot guarantee our collagen peptides are sourced from cattle who have been 100% grass-fed.

Our brand is only as powerful as our organizational culture is strong. We're committed to building a safe, diverse and inclusive community where being human is celebrated more than driving results. Established from employee feedback, our "Vital Values" guide how each of us approaches our work and one another.  We celebrate collaboration, progress over perfection, passion and the entrepreneurial spirit. Our Culture Committee continues to develop tools and programming, like cultural assessments, monthly wellness workshops, minority-led DEI programming and community outreach, to help us better connect to ourselves, one another, and a greater good. By investing in our people, we can be a better brand for our community.