Our stainless steel scoop is the equivalent to 1 tablespoon. For Vital Proteins products without a scoop, the recommended serving sizes will remain the same. We have simply changed the instructions on the label, shifting from scoops to tablespoons. Exact instructions and measurements will be provided on each label for reference.

WHY? WE ARE REMOVING 25M PLASTIC SCOOPS FROM CIRCULATION

As an important initial step to reduce our plastic footprint, we aim to be 100% scoopless by the end of 2024. For context, this small action will remove more than 25 million plastic scoops out of circulation this year alone amounting to 250K+ pounds annually. And this is just the start; our team is actively working to further reduce plastic usage in our packaging, operations, office environment, and more.

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