“Collagen is the glue that holds everything together. I've always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago. Now, to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me.”
- Jennifer Aniston
It’s official: Jennifer Aniston is joining the Vital Proteins® team as Chief Creative Officer! In this new role, the award-winning actor will help to bring Vital Proteins’ mission — empowering others to find wellness from within — to the world. Aniston will do so by providing her own unique spin on new product innovations and brand strategy, and by sharing her personal experience using Vital Proteins’ collagen products.
“Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago,” Aniston tells us. “Now to have the opportunity to be a part of the brand in a bigger way, as Chief Creative Officer, is very exciting to me.”
Aniston has been using Vital Proteins since before 2016 — well before our Instagram-famous blue tub became a fixture on social feeds everywhere. She incorporates Vital Proteins products to stay on track with her wellness goals, and has also noticed a glow from within and an improvement in how she looks and feels** since adding collagen to her daily routine.
"We've all watched Jen live a life that prioritizes wellness from the inside-out, which she attributes in part to her belief in Vital Proteins, making this partnership so unique and, more importantly, authentic," says Kurt Seidensticker, Founder and CEO of Vital Proteins. "We are teaming up together to inspire the world to live healthy, and more vibrant lives.”
Collagen is the body’s most abundant protein and helps to support hair, skin, nail, bone and joint health. As we grow older, however, our body’s natural collagen production begins to decline. That’s where Vital Proteins comes in.
Living a fuller, more vibrant life should be easy, which is why transparency, quality ingredients and clean labels are always a priority. Every product in our collection is held to high standards so anyone and everyone can feel good about elevating their wellness routine with every scoop, sip or bite.
“Our strength starts from within, so I choose good nutrition and the right supplements to start off my day,” says Aniston, adding: “My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie — so easy to use.”
To keep up the momentum surrounding this global partnership, we’re launching a new campaign starring our newly minted Chief Creative Officer, which is set to premiere in December across broadcast, social media and digital streaming. Directed by Josh and Xander, the video provides a day-in-the-life look at how Aniston adds collagen to her daily routine.
Want a sneak peek? Check out the video above to get a behind-the-scenes look at Aniston in action. Then, be on the lookout for the full campaign video — coming to a screen near you next month.
“My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie - so easy to use."
- Jennifer Aniston