New season, new skincare regimen.

Not only has fall blessed us with an excuse to wear plaid at every brunch outing, but it’s also reminded us to add a very important ingredient to our beauty arsenal. Say hello to your new BFF: hyaluronic acid.

It’s no surprise your relationship with your skin will change once the brisker weather starts informing your #OOTD. Skin may appear duller and drier thanks to the lack of sun and increased wind chill. And that’s exactly why prepping your skin with hyaluronic acid before temps really start to take a turn is a must.

Wait, Back Up. What Is Hyaluronic Acid Exactly?

Sure, we’ve always been advised to not use products with hard-to-pronounce ingredients, but hyaluronic acid (HA) is the exception to that rule. Hyaluronic acid (HA), also known as hyaluronan, is a substance naturally produced by the body.Our cells actually produce HA to balance moisture levels, making it all-natural, but its production unfortunately begins to decline as we age. HA holds other health benefits, but in terms of skincare, it provides gentle hydration without acting as an exfoliant like other acids do. HA is known as a “humectant” and acts like a sponge to help retain water for plumper, softer skin.

What Skin Type Benefits the Most?

Of course, everybody’s skin is different. But the good thing about HA is that it helps all people, whether they have dry, oily or combination complexions. "Since dehydrated skin is a condition that can occur in any skin type, we can all benefit from using products with hyaluronic acid," Dana Murray, a licensed esthetician and Babe & Beauty blogger, tells Lively. "Skin that becomes dehydrated — meaning lack of water — often tries to overcompensate to 'fix' itself by overproducing oil which can lead to breakouts, greasy-yet-tight-feeling skin and accentuated fine lines."

Just one gram of hyaluronic acid can hold up to six liters of water. Keep an eye for it next time you’re looking to expand your current skincare product lineup.

Okay, I’m Down to Try It. Where Can I Find It?

From face masks and lotions to lip gels and hydrating mists, the super-substance is available in a wide range of products.

Hm, Is It Best to Apply HA in the Morning or at Night?

That’s the beauty and versatility of hyaluronic acid. There is no optimal time to apply. Whether you want to add it to your A.M. or P.M. routine (or both!), your chosen time won't affect the hyaluronic acid's benefits. Murray advises, "If you are using it in serum form, it's best to apply on damp skin right before your moisturizer morning and/or night."

Is There Any Other Way to Increase My HA Intake?

Not sure if you’re ready to change up your skincare routine just yet? No problem. You can always treat yourself to our refreshingly delicious Beauty Collagen, available in lavender lemon, melon mint, strawberry lemon and tropical hibiscus, or our Glow Collagen Shot. These natural elixirs contain 120mg of the skin-saving staple.