Lively: Thanks for sharing your day with us! To kick things off, can you tell us about what you do at Vital Proteins and what you enjoy about your role?
Krithika Iyer: I am the Director of Sales for Europe. I joined Vital Proteins two months ago with the purpose of growing our European business and supporting our global expansion plan. What I like the most about my role is the ability to offer a unique and loved brand to a new part of the world as well as the chance to interact and learn more about different consumer sets within that continent through our distribution partners. I am a true extrovert, always thrilled with every chance I get to talk to people from different parts of the world! I graduated with a Master’s in International Marketing so I could develop that skill professionally and learn how to market effectively to multi-cultural audiences.
L: Great! Walk us through your morning routine – how has it changed (or not) since staying home?
KI: Confession - I am NOT a morning person. I would rather see 3 AM than 6 AM on my clock! But the job keeps me excited to get up and hustle! I open my eyes to emails, curious to see how things are progressing on our launch efforts. I have a delicious Defense Collagen Shot, Restore Collagen Shot or Energy Collagen Shot™ followed by a heavy breakfast and well-crafted macchiato. Then I dress up as I would to travel to work and dedicate most of my mornings to virtual customer meetings.
L: Where have you been getting inspiration for projects or tasks you might be working on throughout the day?
KI: This is such an exciting phase for our international business that I feel the challenge is to find a reason to stop! I feel like a business owner who completely believes in the brand philosophy and is eager to reach out to as many distribution partners/ consumers as I can! Whether in the shower or while watching something, I am always mind-mapping and searching for a pen & pad to structure it, plan the steps, communicate with my Manager, refine based on his inputs and act on it! We are on “ALWAYS ON” mode because of different time zones, communication tools etc.
L: Lunchtime! What’s your plan?
KI: 2 p.m. is usually my lunchtime, usually something quick and easy, after which I hit the reset button with a delicious serving of Matcha Collagen + Vanilla Collagen Creamer™ in my backyard. That 15 minutes of mindfulness helps me draw the energy back, process all the customer conversations and when I get back to my desk, I pen my customer follow-ups and schedule virtual meetings with our cross-functional teams to get the ball rolling.
L: You’re hitting your mid-afternoon slump. How do you re-energize your afternoon?
KI: Oh, I look forward to that 4 p.m. macchiato! That is my last caffeine dose for the day, and I devour each sip while I look out of the window. I am lucky to have an office on a separate floor, so the short kitchen breaks help with a change of scenery and a bit of movement throughout the day.
L: How have you been practicing #wellnessfromhome these days?
KI: Since I have been working from home, I do a blend of outdoor walks, yoga and body-weight training, followed by an evening game of chess with my partner. I have recently committed to the 30-day yoga challenge and I feel that helps me balance myself holistically. Plus eating healthy, adding that Blueberry Moon Milk Collagen Latte™ & Beauty Collagen™ to my nighttime routine helps me get a restful sleep.
Rapid Fire Questions:
Favorite Podcast? Marketing Over Coffee
Favorite Workout? Kickboxing for sure! But it is so much more fun with a group or even a partner.
Binge-Worthy Show? Currently watching Ozark and Modern Family at a human pace (1 episode a day). But in the winter, I binged Fleabag, The Boys & The Marvelous Mrs. Maisel without blinking! LOVE!
Favorite Vital Proteins Product? Hard to choose just one but our Collagen Creamers™ have been my loyal companion. They're so versatile that I add them with almost everything! (Pro tip: Try a soothing hot chocolate with the Vanilla Collagen Creamer™!)